By David Chernicoff | September 1, 2011, 2:31pm PDT
Summary: Could the cancellation of WebOS been a guerrilla marketing campaign on a grand scale?
In 1985, the Coca-Cola Corporation was in the doldrums. From the dominant position with over 60% of the soft drink business its sales had declined to little more than 25% of what had become a very competitive business. Then in April of 1985, Coca-Cola executed what became one of the most brilliant marketing screw ups in history; they changed the taste of Coca-Cola.